Press Release: Troy Lee Supercross team honors AMA Motorcycle Hall of Famer Steve McQueen

Troy Lee Designs announced a three-year licensing partnership with the Steve McQueen estate, which is represented by GreenLight, to produce a limited edition helmet line, to be unveiled to the public for the first time this week. The Troy Lee Designs / Lucas Oil / Honda Racing Team, which includes Wil Hahn and Cole Seely, will wear the helmet at this weekend's Anaheim 1 race on Saturday, January 9 at Angel Stadium.

The helmet, which will also be on display at the Troy Lee hospitality area at Anaheim 1 and at the Troy Lee showroom in Corona, will retail for $525, with only 700 units going into production. This will be the first in a series of Steve McQueen™ helmet styles that will roll out over the next three years. The first helmet in the line will be available at select retailers in the U.S. and internationally and online at in June 2010.

"My dad was an avid motorcyclist and huge supporter of the sport," said Chad McQueen, Steve's son. "It's great to see his love for motorcycling live on through new limited edition helmets."

"I have looked up to Steve McQueen my entire life," says Troy Lee. "I have always held great respect for him and everything he represented. I am truly excited to forge this relationship and look forward to designing a collection that represents Steve's timeless style and personality."


Bell is currently selling a replica of the helmet worn by the US Team in the 1964 International Six Day Trial. It's the McQueen Bell Jet RT helmet, and each is individually hand painted. As everyone probably already knows, Steve McQueen was on the team riding a Triumph 650. The price is 600 dollars.