Tag Heuer has a stainless steel special edition cell phone inspired by Steve McQueen and the movie Le Mans. It's got the Gulf Team colors and Gulf logo, a 2 megapixel camera, 2 gigs of memory, a 1.88 inch display with a resolution of 240x320 and weighs 155 grams. Only 400 will be made. According to the Tag website, the starting retail price for the same model without the Gulf colors is 4100 euros, which is about $5788 dollars. See the Tag Heuer website.